ivancruz.blog

In Defense of Food

Ivan Cruz — Wed, 21 Jan 2009 08:12:27 +0000

Starting last week I’ve been trying to set aside at least a half-hour to reading, It’s been great so far. The book I’ve been reading is called “In Defense of Food” by Michael Pollan.

An eater’s manifesto as the author claims, that builds on historic events about food and food politics, terms such as Nutritionism are cited, an ideology that assumes that the nutritional value in food can only be determined by the nutrients find by food scientists and how this ideology has actually worked backwards, health-wise.

I’m not going to talk more about this book because I don’t want to spoil it for anyone, even when the author pretty much gives you a recap of the book in the introduction.

Batman: Black & White unveiled.

Ivan Cruz — Thu, 15 Jan 2009 07:51:20 +0000

I’ve been incredibly busy lately and the bad part of that is that most of the projects I’ve been working at Sequence are under NDA [Non Disclosure Agreements] which sucks because I have no projects to blog about, until now!

Our latest project, a series of 10 episodes divided into 5 chapters of Batman: Black & White, a 4-issue limited series of comics published in 1996 were released a couple weeks ago on the US iTunes store, hopefully soon to be available worlwide.

Here’s the Press Release by Warner:
“The “Batman: Black & White” stories are told from the perspective of Batman and range in theme from the unsettling drama of solving a brutal murder to the light comedy of fighting bad guys with a broken nose. These short episodes also touch on elements of romance, mystery and even the supernatural. And like any exciting Batman story, classic villains such as The Joker, Harley Quinn and Two-Face make heralded appearances. It’s Batman as seen through the prism of some of today’s most eloquent graphic artists and writers.”

My tee on threadless!

Ivan Cruz — Thu, 10 Jul 2008 02:35:26 +0000

I’ve been out of it for the last couple weeks, immersed into Visa paperwork, trying to figure out the best way for me to stay in Canada, well I took some time and sent a t-shirt design that was sitting on my computer for months to Threadless.

For the few of you who might not know what Threadless is, it’s a t-shirt company that prints limited versions of designs created by different designers & artists. There’s an initial period when you send it and they can either take it or reject it, and then it goes public for people to vote and comment on it.

Check it out and tell me what you think.

LED CrossFade - first test

Ivan Cruz — Fri, 18 Apr 2008 20:04:10 +0000

Here’s my first attempt to controlling LED lights through a Distance Sensor and Arduino.

Here’s a temp link:
http://ivancruz.com.mx/pickup/led.mov

Who Killed Mr and Mrs Borden?

Ivan Cruz — Sat, 12 Apr 2008 03:04:12 +0000

[See post to watch QuickTime movie]

At the beginning of the day we got a brief: to create a motion piece showing a different version of the famous case of the hatchet murders that occurred in New England in the late 1920’s. Everything from concept to delivery had to be done in under eight hours.

Leading my team to find less obvious solutions, we focused on giving the message the time it needed to be compelling; when we got out of our initial pitch meeting we convinced the panel that we got the most compelling story. When we presented our piece, we won both the audience and the judge’s choice awards.

Xpresso + Sound Effector

Ivan Cruz — Thu, 14 Feb 2008 00:36:22 +0000

Here’s my first tackle at the Xpresso node-based editor of Cinema 4d, I’m connecting the Sound Effector to control the birth rate, size and rotation of the particle system I created with Thinking Particles.

Sound Effector + Thinking Particles on Xpresso from Ivan Cruz on Vimeo.

Enjoy!

One Laptop Per Child

Ivan Cruz — Fri, 11 Jan 2008 05:15:08 +0000

Today while I was doing research for my Final Project, I stumbled upon this unusual yet amazing website. The address http://laptop.org belongs to a non-profit organization called One Laptop Per Child, program initiated by the MIT and designed by renowned industrial designer Yves Béhar. It’s mission, to develop low-cost ($100) laptops for children in developing countries.

A slideshow of how the program got started can be viewed here www.dcontinuum.com

The thing that amazed me the most is the great design of the laptop itself, it looks nicer than a lot of high-end computers in the market, showing us that you don’t need a lot of money to generate great design, sometimes all you need is a cause.

By the way, you can emulate their OS by going to this link: Emulating the XO I haven’t tried it yet, but I will when I have some free time.

Christmas spirit

Ivan Cruz — Sat, 15 Dec 2007 19:40:29 +0000

While I was reading some articles a couple hours ago, I stumbled upon a quite promising website, Christmas greetings from Wieden + Kennedy London. This website’s reason to be is to express your Christmas spirit to friends and family, without killing trees.

I don’t know if it’s the fact that I haven’t slept since Thursday night, but I found the application pretty hard to use, first of all It took me three tries to figure out how to change the color of the tree. The color engine features an eyedropper tool, which by the way selects random colors sometimes and then when you select a color your tree doesn’t change; It was after the third time I tried to change it that I tried to click on the tree and it indeed changed, but the tool never changed to a paint bucket, or any other icon for me to know I needed to do that second action.

Another thing that struck a nerve was the scale feature of the tree ornaments, I was excited when I realized you could do it, simple yet effective; then again when you reach a certain size it gets really difficult to move or scale up or down your ornament.

Even after those little details, I still enjoyed the website and find the concept really interesting, plus, this evokes creativity from users; I’ve seen some quite interesting little trees on it.

Dynamics - CN Bumper

Ivan Cruz — Wed, 28 Nov 2007 21:39:27 +0000

This is my first experiment using the dynamics module of Cinema 4d. dynamics is a module that recreates real life physics, such as gravity and wind. In this experiment I have two cubes at a certain height, that I then drop by the magic of gravity and a little bit of wind.

The trickiest part was to merge all of the elements of each cube into one single object. This is because dynamics only work with single editable objects. So I modeled everything separate, then merge everything in steps, starting with the extruded type, and then the same type with the cube.

[See post to watch QuickTime movie]

3d Experiments - Mograph

Ivan Cruz — Tue, 20 Nov 2007 17:20:29 +0000

Mograph is, in the words of one of my instructors, Cinema4d’s “Do Cool Shit Button”. Because with the minimum knowledge of Mograph you can do some crazy cool stuff with it. This experiment features Mograph’s most basic object; the Cloner Object, which as you might’ve imagined it creates copies of an instance.

[See post to watch QuickTime movie]

Using the Cloner Object and the Random Effector, which scatters all of the clones randomly according to the values that you input. I created a small animation of letters that cluster around typography.

[See post to watch QuickTime movie]

The bar is rising, now I am using all of the above plus the Sound Effector, which means that the animation parameters that I input will be in sync with the music that you load on the application. Giving you something worth watching almost instantaneously.

[See post to watch QuickTime movie]

Nesting, that’s the important term here, I placed two Cloner Objects that each animate a wheel, inside of a Cloner Object that animates the whole bike. Then I exported everything to After Effects and added the little tittle on the far lower right corner.

[See post to watch QuickTime movie]